Blog

« Back to the list
April 6th, 2011

Your Roots Are Showing!

In today’s uncertain economy, it’s not uncommon to see businesses forced to close their doors. Lack of demand, restricted consumer budgets and the high cost of running a company are all contributing factors. But while this story seems to be all too frequent nowadays, many Quality Canadian Furniture manufacturers are telling a different tale. Many have been a part of the furniture industry for over three generations and they are most definitely here to stay.

 

It was 1948 when Jean-Marie Tardif began operating his furniture manufacturing company in Ste-Martine-de-Courcelles, Quebec, in the Eastern townships. At the time, he was focused on creating artisanal pieces including coffee tables, rocking chairs end tables and bookcases made from solid wood.

 

At the beginning, his customers consisted mainly of friends, family and people from the village. Over time, the company’s reputation grew, bringing bigger demands and bigger responsibilities. By the end of the ‘60’s Bestar had moved its head offices to Quebec’s Lac-Megantic and opened up its own plant with more space.

 

Paying attention to trends is one of the secrets to Bestar’s success. In the ‘80’s, high-quality particle board came into vogue. Bestar decided to seize the opportunity and moved away from solid wood furniture. The company produced furniture for almost every room in the house and scored a couple of major coups along the way. It was at this time that Bestar teamed up with Nintendo and began manufacturing console stands for the video-game giant. During that same period, little boys were also clamouring for another hot Bestar item: a bed shaped as a racing car.


The company made yet another strategic move in the ‘90’s, embracing the demand for reasonably priced office furniture. Thanks to a high-end factory featuring the latest technology and a vision for its customers’ needs, Bestar’s in-house designs expertly combined functionality with an eye-catching look. The pieces were well-received by clients throughout North America.


“I think that it is the flexibility of Canadian manufacturers that makes them so successful,” explains Martin Tardif, Bestar’s executive vice-president. “Quality Canadian Furniture manufacturers understand that true longevity in this business is achieved by understanding the needs of customers and adapting accordingly.”


The company embarked upon another new direction incorporating shelving components for kitchens and closets into its inventory. Bestar also expanded upon its office furniture market creating modular collections for medium-sized businesses who can keep building upon a collection as their employee numbers expand. The furniture brings a sense of organized style to any office setting.


Canadian manufacturers understand that it is necessary to change with the times, but one thing will always remain the same: the quality of their products.

 

Add your comment




Please send me any new comments on this post via email
Janette  Ewen

Janette Ewen has been one of Canada’s leading décor and lifestyle experts for more than a decade, passing on her passion for design and fashion to avid fans through magazines, newspapers and television.

You subscribe.
We keep in touch.

Recent Articles

By Category

By Date